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Email Marketing
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Email Marketing For Free
Email marketing for use in business is perhaps the best way to keep in touch with clients, customers and prospects. Free plans are heavily sought after by beginners on a low budget as well as experienced bloggers.
Seasoned bloggers who are producing income may have already budgeted for a paid plan. Their list may have also exceeded the amount allowed on a free plan.
A beginner may not yet want to pay for a plan until they have income coming in and they are fully equipped with the knowledge required to work their list.
What Is Email Marketing?
Email marketing is the process of promoting your business or brand by sending messages (emails) to a group or groups of people on your list. Communicating with your list enables you to reach a large audience, provide them with educational information, and stay connected.
A Priceless Asset
One of the most priceless possessions a blogger or business owner can have is an email list!
You could lose your website.or lose your business, your social media platform can get shut down, you can even be put in “Pinterest jail”… but you WON’T lose your email list.
The Unsubscribers
Yes, some subscribers may unsubscribe but just continue to build your list until it becomes massive. If you treat your subscribers well, don’t spam them, nurture them, offer freebies, engage them, and ask their opinion, they will be a huge warm source of potential clients and a reliable source of income for many years to come.
I’d be remiss if I didn’t explain the importance of having email marketing lists, the various platforms available and the marketing necessary for maintenance.
Start Building From Day 1
I was instructed to start an email list from day one of blog one and sadly I didn’t do so because too many things got in the way. I had too much on my plate and I felt overwhelmed…all excuses, I know.
Don’t make the same mistake I did.
As they say, it’s better late than never. We at Money Kerr, like to explore how beginners can get started for free, on a low budget or no budget at all.
Typically money is tight when you first start your blog or business but thankfully email marketing, also called an email list as well as a Newsletter can be started for free and remain free. You’ll know when it’s time to move on to a paid plan.
If your total subscribers are under 1,000 then two providers immediately come to mind:
- Convertkit
- MailChimp
- GetResponse (up to 500 contacts)
Yes, they’re free to get started.
Realistically, no one usually has 1,000 subscribers from day one in a new business. Free email marketing platforms for use in your business typically will have a limit on subscribers. You will still have enough time to get your feet wet, build your lists and appreciate the true value of owning an email list before investing in a premium plan.
When your list exceeds 1,000 then Convertkit, for example will bump you up to a paid plan or you can choose one of your own liking.
There are many paid email marketing platforms out there worthy of your business.
For this blog post, we will focus on some free ones for beginners or business owners on a low budget. Without further ado let’s get right into it.
Email Marketing For Free
You’ll need an email marketing provider. They will help you to collect email addresses, build forms, create lists, segment your lists, send out autoresponders, run campaigns, and market to your contacts. Some have free copywriting software to write eye-catching emails as well as high-converting templates.
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Encourage Signup
You do know that most users will need a reason to join your email list right?
A pretty face or a beautifully built website is not enough to attract subscribers.
Consider This…
- What’s in it for them?
- Why should they trust you?
- Do you offer anything of value that can satisfy a pain point or fill a need your users have?
Simply asking your audience to join your email list or newsletter may not be enough. It’s a good idea to offer up something of value, a free ebook, a checklist, downloadable, or helpful information of some sort.
For example, let them know:
“I’ve prepared a free downloadable ebook for you today with a list of free blogging tools and how to use them, just let me know where to send it.”
The Lead Magnet (LM)
Did you see how I casually mentioned giving up a freebie above? Right after that statement, you can create an opt-in form in which your audience will submit their name and email address. The freebie is often called a lead magnet. Its sole purpose is to pique your users’ interest so that they will share their email address in exchange for some valuable information, thereby joining your email list. Most users won’t give up their email addresses easily as mentioned earlier but they are more inclined to do so if you offer them something of value in return.
Be unique because most people are already receiving large amounts of spammy emails and don’t want to clutter their inbox with more of the same. Offer them something irresistible and click-worthy.
Your email list is a warm source of subscribers who trust you and value your advice, coaching as well as recommendations. They are more likely to buy from you because they know you. They look forward to your email because they know they’ll learn something new about blogging or Google and receive valuable tips, checklists or downloadables for free.
Some Free Email Platforms
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- Mailchimp: With this free plan you are allowed up to 1,000 monthly emails. Although the templates and features are basic, they are ideal for beginners.
- MailerLite: Provides a free plan for up to 1,000 subscribers and 12,000 emails per month, with a drag-and-drop email builder and automation tools.
- AWeber: Leverage the power of email with AWeber. Enjoy a free account with up to 500 contacts and build a landing page free. Experiment with all they have to offer.
- Benchmark Email: Try Benchmark for free for up to 500 subscribers and 3,500 emails per month, with customizable templates and basic automation features.
- Brevo: Formerly known as Sendinblue, they provide a free plan for unlimited subscribers, with up to 300 emails per day and basic email marketing features.
- ConvertKit: The ConvertKit free plan offers access to all the features needed to grow your email list to 1,000 subscribers and to engage with them.
- HubSpot: Offers a free CRM tool with basic email marketing features, allowing you to build and manage your email list efficiently.
- Constant Contact: Send immediate automated email and use their AI to write it for you. Free 60-day trial.
No Credit Card Required
If you’re like me, when I’m told a software or program is free, I hate to give up my digits!
If it’s truly free then WHY do you need my credit card info?
So let’s look at some free trials that require no credit card information.
Try Mailjet Email Marketing for free and send up to 6,000 emails per month. Communicate effectively with your list and get free support for 30 days as well.
Get started for free with GetResponse, no credit card required. Automate and grow your list. Try all features free for 30 days and upgrade when you’re ready.
This free 30-day trial allows up to 1,000 subscribers and unlimited emails. No credit card is required and you’ll have access to all the features before deciding if you want to get the premium plan.
Start free with Omnisend without a credit card and upgrade as you grow. You’ll be able to send 500 emails per month and have 250 contacts.
With Zoho you can have up to 2,000 contacts and send up to 6,000 emails free per month. You can import your subscribers from various lists, segment your lists, create stunning newsletters and do campaigns on this platform.
Sign up for free with SendPulse and get 15,000 free emails per month! Build landing pages, connect with your audience and keep your credit card in your pocket.
ARE YOU STILL ON THE FENCE?
How About Forever Free
If you have a small blog, a small budget, a family blog or your blog is just for fun about you and your dog Spot and you’d rather NOT PAY for email marketing at all, then don’t. Mailchimp and Mailerlite mentioned above may be a suitable plan for your needs or you could try Sender.
Keep your credit card in your wallet without being billed ever. You can market to 2,500 subscribers while sending out up to 15,000 emails per month!
Some Of Sender’s Features
•User friendly
●View your analytics
●Drag and drop emails
●Automate your emails
●Compelling templates
•Capture leads with pop-ups
•Segment your list to send the right emails to the right folks
•Access to more advanced features than most free providers
Free email marketing platforms may have limited features but they do help to grow and manage your email list without breaking the bank.
Lead Nurturing
Once your users have signed up to your list, a good email marketing platform will have all you need to take action. It’s time to welcome them, thank them as well as send them the information they initially signed up for.
An email list should be nurtured
You can set up drip campaigns for about 2 to 4 months. During this time you can have emails sent out about once per week automatically to your list.
Don’t Bombard Your List
Sending out excessive emails to your list may cause many to unsubscribe. Avoid trying to sell anything to your subscribers too soon or excessively as this is also a turn-off.
Manage Your List Efficiently
This may entail segmenting your list so you won’t send welcome emails to those whom you have already welcomed. Segmenting your list also means that you can send follow-up emails to subscribers in your list who may have bought a specific product and not send this information to the entire list who may be clueless.
Hit The Ground Running
If you already have a following or a sizable list of email contacts then just hit the ground running and go directly to a paid plan where everything will be handled for you.
A Few Paid Plans
● Kartra
● BuilderAll
Most free plans including the ones already mentioned also offer paid services as well.
In Closing
There you have it, 15 free email marketing platforms to choose from. An Email List is a priceless asset and should be treated as such.
If possible start a Newsletter aka an Email List for use in your business within the same week of launching your blog. Effective marketing strategies are important to keep your list engaged and informed. Bombarding them with daily emails is inadvisable. Gain their trust before trying to sell them anything.
No one wants frequent, annoying emails riddled with affiliate links every time they open their mail
Rather share with them a product that you may have used that helped your business in some way. If there is a free trial invite them to check it out so they can try it before they buy it. Occasionally you can refer your list to your Resource Page where you may have many products and links listed. Being too aggressive, pushy and too salesy will get you nowhere and will annoy your list.
As you can see, you can start for free and never pay a dime or offer up your credit card info if your audience is small. You can always upgrade to a premium plan whenever you’re ready or if you outgrow the free plan.
Cheers to you as you utilize free email marketing tools for use in your business and build a successful list!
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