Free Pinterest Keyword Research
Free Pinterest Keyword Research
A Beginner’s Guide
Pinterest keyword research is easy to do and is very rewarding if you take the time to master it. In order to monetize your blog with display ads or affiliate links, you will need traffic. A quick way to get free traffic is via Pinterest. This guide for beginners will show you how. If you have a blog, you should already be doing keyword research regularly. In this post, we will offer information on how to utilize the free keyword research feature in Pinterest to your advantage and then where to strategically place your keywords or keyphrases for maximum exposure and effect.
What Are Pinterest Keywords?
These are common words or phrases that millions of users enter into the search bar while seeking information on Pinterest.
When creating your Pinterest account (or shortly thereafter) you ideally want to optimize it for keywords relevant to your niche. In doing so, Pinterest will know what your pins 📌 are about and will direct users to your boards. This is an essential step if you want your pins to be seen.
Free traffic will increase your followers. This will in turn give you a huge boost in traffic which helps to monetize your blog. Enough can’t be said about the importance of doing Pinterest Keyword research.
Is Pinterest Keyword Research Necessary?
Yes! It is absolutely necessary.
Image above shows where to search for pinterest keywords
- Keyword research is necessary because the keywords you’ve chosen for your pins may not be valid pinterest keywords that are being searched by users. Note that Pinterest’s keywording is not the same as Google’s. A valid keyword in Google may not necessarily be valid in Pinterest.
- Your Pins and Boards should be optimized with Pinterest Keywords in order to show up in the feed. You want to attract your target audience.
- Pinterest will suggest additional keywords that you’ve never even thought of.
- The Pinterest tool will tell you exactly what is trending and what users are searching for, all for free so there’s no need to guess.
If you want eyes on your boards and beautiful pins, optimizing them with Pinterest keywords will make that happen. Although this step may take a while, it is not difficult to do and it should not be overlooked.
Pinterest has evolved into an extremely effective marketing tool. Traffic leads to exposure, followers, engagement, shares and hopefully free backlinks too.
Pinterest is not just a platform with pretty pictures and animated pins. Pinterest keywords tell the Pinterest algorithm what your blog posts and images are about. Most Pinterest users are searching for specific things like recipes, products and services. They will find your content if you’ve optimized them with keywords. If your post satisfies a need, you will be rewarded with clicks and engagement! Pinterest is actually a visual search engine.
In the third quarter of 2023, it was reported that Pinterest had 482 million monthly users
Is Pinterest Keyword Research Free?
Yes, using Pinterest is free!
If you know how to use Pinterest, you’ll have access to phrases, long-tail and short that users are searching for at your disposal totally free.
How To Do Free Pinterest Keyword Research
Open up your Pinterest account and click on the magnifying glass.
A search bar will pop up…
…enter a main keyword
Above, I’ve entered:
“keyword research”
Look at all the choices that appeared which I did NOT type in. These are additional keywords that are being searched by users. Pinterest’s “Guided Search ” is freely suggesting keywords to you that you may not have been aware of.
When I clicked on an option, even more keyword choices appeared in several colored bars below it, all free. These are gems from Pinterest.
More Keyword Locations
The main search bar in Pinterest is not the only place to find free keyword suggestions.
- Related Searches
- Pinterest today tab (top left)
- Refine by category / occasion
- In the Ads menu, there’s a keyword tool
- Pinterest Trends: (get there by going to trends.pinterest.com)
Check The Status Of Your Pins:
Pinterest Analytics Tool
This tool will help you out trememdously and it’s free with a Pinterest business account.
It tracks the pins’ performance
• impressions
• engagements
• outbound clicks
• the total audience and more…
It’s Not Too Late
Optimize your Pinterest account by adding keywords and variations of your keywords in multiple places if you can. Although these tips are for beginners, this can be done even if your account is several years old.
Where To Place Pinterest Keywords
There are so many places to put Pinterest Keywords. First, let’s hope you have a Pinterest business account. If you don’t, no worries, you can create one. OR you can convert an existing personal account to a business account.
Let’s look at where Pinterest keywords can and should be placed.
Account Names:
When you name your Pinterest business account, do so with keywords.
- User Names:
Put keywords in your user name as well.
- Bio:
State information about your business in your bio and use keywords there as well.
- Board Name:
Build many Boards to expand your Pinterest account. Each board will have a name title and a description. Use keywords in both places. You are given many characters to describe the content of each board. Use them in a casual, conversational way and don’t keyword STUFF.
- Pins:
When making Pins, use keywords in their name titles and descriptions just as you would for boards. Create eye-catching Pins and pin them to relevant boards. Use Tailwind or the free Scheduler in Pinterest to post them throughout the month so your account can be active. You can create many pins leading to the SAME blog post url.
- Hashtags:
Pinterest makes changes quite a bit. Hashtags are best used in the pin description. So this is another ideal place to put your pinterest keywords.
Bonus Tips
• If you already have a Pinterest account, take a second look at your name and all the areas mentioned above to see if you can make any changes to increase SEO.
• Use a keyword in your URL if possible, without making it too long. This is not absolutely necessary but if your website is about money, it would help to have “money” appear in your URL.
Paid Pinterest Keyword Tool
If you would like more ways of doing Pinterest Keyword research at a low affordable cost check out this tool called:
Pin Inspector
It has many uses:
Generates Keywords
It will give you a list of the most researched keywords.
Analyzes Pinterest Accounts
Spies On Your Competitors
Tracks Performance
This powerful tool will help you to track your pin’s performance, reveal high converting ads, trending searches, get more traffic from Pinterest…
A Pin’s Lifespan
Pins have longevity and they just about last forever. They can go viral weeks after they were posted. They can resurface at any time as well. In fact, a Pin has a much longer lifespan (years) than a Facebook post which only lasts for about 6 hours or so. Pins that are pinned to relevant boards and get a lot of engagement can do wonders for your traffic. Pin relevancy and interaction will boost your free traffic.
Pinterest SEO Helpers
● “Rich Pins” – This is a type of pin📌 that automatically syncs information from your website to your pin.
● User Interaction – When your pins get saved and repinned by users, Pinterest takes note of your pin engagement.
●Quality – Only save high quality pins to relevant boards.
● Keyword Optimization – Properly place keywords in your Business name, user name, Bio, Pins, Boards and descriptions!
● Pin Relevancy – Only pin relevant content to boards. So if your board is about baby food for example, don’t post pins on baby shoes to that board. Just create another board: Baby Shoes
●Your Level Of Activity – Pinterest rewards activity. Create fresh new pins as well as interact and share pins from others. Posting to group boards or Tailwind Tribes will show that you are very active on the platform as well.
● Claim your website with Pinterest
A website that has been CLAIMED in Pinterest will have the world wide web icon next to your URL as pictured above.
A website that has not been claimed will not have the icon next to the website’s URL as pictured below.
More On Rich Pins
A “Rich Pin” is a type of pin📌 that automatically syncs details from your website to your pin. All this means is if you’ve set it up correctly, Pinterest will automatically go to your website or shop and add additional info to your Pin without you having to do it for each pin. Not all pins are rich pins. This works perfectly for different pin types such as Article pins, Recipe pins and Product pins which are rich pins. It also works for Video pins and Story pins. If information changes on your website, Rich Pins will automatically update to reflect the changes as well. So let’s say you have several product pins and the prices change, guess what? Yup, Pinterest will automatically update your rich pins with the new prices for you! So rich pins are priceless for product and recipe pins and will have a lot of information for your users. Talk about pin longevity. Your Pins truly stick around much, much longer on Pinterest than on Facebook.
Bookmark us because we will go deeper into Rich Pins later.
In Closing
Doing Pinterest keyword research is free, easy and essential. In a nutshell, if you haven’t utilized this helpful Pinterest feature then experiment with it and make use of their “Guided Search” today. It will increase your success on the platform. When you are able to invest in a paid pinterest tool, consider looking into Pin Inspector and take advantage of its many features for a one time low fee.
Best wishes on your free Pinterest keyword research journey and of course, cheers to your wealth!
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